About Us


While other companies try to create a brand image through expensive ad campaigns and celebrity endorsements, we do the opposite. Have you ever wondered why some “premium” hats cost as much they do? What is the difference between hats that sell for $100 and others that sell for $15?


We think overpriced and overhyped hats are silly. That’s why we decided to focus on the core essentials instead: a great fit, solid construction, and top quality materials. By eliminating all that is unnecessary about branding, we can offer a better product at a better price.